Healthier Menu. Healthier Profits?
Posted on 20 December 2010
Whether you consider healthier menu options a fleeting trend or something that’s here to stay, the fact of the matter is that the most successful restaurants change with the times. If you believe the latest foodservice industry statistics, diners are becoming increasingly interested in menu choices that are altogether healthy, flavorful and affordable. According to a recent study by The NPD Group, a Chicago-based foodservice market research firm, consumers over the past decade have been cutting down on foods that are high in sugar or fat, and shifting more toward items that could be seen as being more nutritious.
Add to that the requirement in the 2010 U.S. Healthcare Bill that says chain restaurants must include calorie counts on menus, and you may find that if you’re not offering options for health-conscious customers, you might need to makeover your menu.
Make It Healthy, But Make It Good
While the general consensus is that diners want healthier options, the statistics are somewhat…
